Career Report Sources: TV Journalism

By Mike Filardi, Aaron Petit, and Mary Kate Buckman

https://www.nyfa.edu/student-resources/jobs-tv-broadcast-journalism-average-salary-career-paths/

Job description of broadcast engineer, newscast director, teleprompter operator, field producer, and others.

 

http://study.com/careers_in_broadcast_journalism.html

Career requirements, salaries, and job descriptions for news anchors, reporters, station managers, and production assistants.

 

http://study.com/articles/How_to_Be_a_TV_Cameraman_Career_Guide.html

Job description and requirements for cameraman.

 

https://en.wikipedia.org/wiki/News_producer

News producer responsibilities.

 

http://study.com/articles/Work_as_a_TV_News_Reporter_Education_and_Job_Requirements.html

News reporter requirements, responsibilities, and skills.

 

http://creativeskillset.org/job_roles/287_tv_broadcast_journalist

TV broadcast journalism general information. Broadcast journalist description, qualifications, and responsibilities.

 

http://study.com/search/text/academy.html?q=broadcast+engineer#/topresults/broadcast%20engineer

 

http://study.com/articles/Work_as_a_TV_News_Reporter_Education_and_Job_Requirements.html

 

Getting Into Broadcast Journalism: A Guide to Careers in Radio and Television by Gregory Jackson

Jackson, Gregory. Getting into broadcast journalism: a guide to careers in radio and TV. New York: Hawthorn , 1974. Print.

Description of jobs in broadcast journalism.

My Story

By Mary Kate Buckman

 

The topic of my project is the ultimate frisbee team’s annual spring break tournament in Myrtle Beach. I chose this topic because it was an exciting week of incredible accomplishments that meant a lot to me. We worked hard all year and it was all worth it when we got third place out of twenty nine teams in our group.

The most challenging part of this project was finding good music that successfully captured the tone of the story. The part of the project I am most proud of is the photos I chose.

I enjoyed this project because it gave me a chance to reflect on the amazing experience I had during spring break.

Children’s Television Controversy

By Mary Kate Buckman

Over the years, there has been a significant rise of indecency in the media. Parents have fought for regulation of this material because there can be harmful effects on children when they are exposed to violence and foul language. On the other hand, many believe that increased regulation of the media is a violation of free speech. The opposing ideas about the issue has created controversy regarding laws about the media.

In 1973, a father complained that his child had heard obscene language on the radio. Following the accusation, a Supreme Court case, FCC vs. Pacifica Foundation, lead to implementing “safe harbor hours”, which are hours that broadcasters are legally permitted to air indecent material. The hours are 10pm-6am because children are unlikely to be viewing during that time. Safe harbor hours is one of many solutions enforced in attempt to regulate the media content that children are exposed to.

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In 1990, the Children’s Television Act  was passed to further monitor the television content of children and aimed to increase the educational programming available to children. It required that broadcasters air at least three hours of educational programming for children each week (3 Hour Rule). This obviously aimed to have positive impacts on children’s television, however, there were less diverse educational shows as a result of the act. Furthermore, a report shows that during the first eight years that the act was enforced the number of television programs considered to be highly educational dropped from 43% to 29%. Although there are some positive effects of the act, there are many unforeseen negative effects. The Children’s Television Act is still enforced, which impacts the viewing of Americans today.

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Although the regulations of television programming for children has somewhat successfully monitored the exposure of indecent content to children, there will likely be further revisions to the policies as well as new policies enforced.

 

Coca Cola: It’s Beautiful

By Mary Kate Buckman

Coca Cola is a company with a history of working toward fairness, inclusion, and embracing diversity. The corporation shed light on a common issue and expressed their beliefs during the 2014 Super Bowl when they aired the “It’s Beautiful” advertisement and it caused a major controversy. “@CocaCola has America the Beautiful being sung in different languages in a #SuperBowl commercial? We speak ENGLISH here, IDIOTS” one Twitter user criticized. Many Americans did not support the diversity displayed in the commercial; particularly the various languages presented. Despite this backlash, Coca Cola aired this advertisement once again during the 2017 Super Bowl. After such negative reactions the first time, why would a company subject themselves to that again? Coca Cola has aired the ad once again with a strong motive in mind. They aim to make a political statement in light of the recent election. As the new presidency has divided America, Coca Cola has presented themes of unity and equality.

The visual component of the commercial shows numerous scenes of diverse groups of Americans. It displays people with a great deal of variation in age, race, and sexuality throughout the publication. For example, it shows young girls invested in a movie, a hispanic family enjoying dinner, and a gay couple roller skating with their daughter. Accompanying the collection of diverse images, America the Beautiful is sung throughout. The song is heard in various different languages, which emphasizes the idea of diversity.

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First, people notice the diversity displayed in the ad. As different scenes of Americans are shown, America the Beautiful is sung in numerous languages. The combination of diversity and a typical, well known American tune creates a message of unity. Although we are all different, we are all American. This distinct symbolism is significant because it is a statement regarding the recent election. The 2016 election caused major divisions in our country and has caused many controversies. Political division is evident during this time and Coca Cola has used advertisement as a way to publicly state their opinions on some of the issues that America faces today. They support inclusion of all people and will sacrifice some of their business (from conservatives) to express their strong beliefs

The psychoanalytic aspect of the advertisement is also effective. The ad implies that our id, or instincts and impulses, is related to drinking Coca Cola. Regardless of one’s age, race, or sexuality, it is everyone’s natural inclination to drink Coke. This idea is successfully portrayed through the visuals of different demographics drinking Coca Cola. Additionally, an emotional appeal included in the ad is the use of “emotional transfer”. We are shown happy people and transfer that feeling to the product by association and, therefore, correlate Coca Cola with happiness. In addition, the commercial appeals to a wide range of people because a diverse population is represented throughout. Although a majority of groups are represented, it has more of an appeal to minorities because they don’t always get this much representation in the media. Furthermore, some minorities have been put in danger as a result of the election. This ad may give hope that our divided nation may one day find peace and we will all be united.

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Coca Cola was founded in 1886 by Dr. John S. Pemberton. Their sales have risen from approximately 9 per day (1886) to 1.9 billion per day (today). This leading beverage company also spends a lot of money on advertising each year. In 2014, Coca Cola spent 3.499 billion dollars on advertising. This far surpasses their competitors, such as PepsiCo which spent 2.3 billion dollars and Dr. Pepper and Snapple which spent 473 million dollars in 2014. Coca Cola spent 8 million dollars on the “It’s Beautiful” commercial.

This advertisement first aired during the 2014 Super Bowl. Major controversy followed the broadcast because many people believed that America the Beautiful should only be sung in English. The representation of different languages offended many people. Despite this backlash, Coca Cola decided to air the ad during the 2017 Super Bowl. Once again, controversy arose some people “couldn’t stand for either a language other than English or a skin color other than white being so prominently featured in the commercial” and #BoycottCoke took over Twitter.

Inauguration Day

Across the country, January 20, 2017 will be a day that will go down in history. Whether it brings fears or hopes, many will remember today as a day that changed America.

While many celebrities immediately and publicly declined offers to perform at the inauguration, others had a difficult decision to make. One Rockette, Mary, fears that refusing to perform would result in losing her job, but she feels that “dancing for Trump would be disrespecting the men and woman who work with us, the people we care about.”

Some people will remember today as the beginning of the end for their families. A local girl posted her fears on Instagram saying that her family is in “complete and udder shock and I can name all of the amazing people from our masjid who aren’t citizens and may be deported”. Many across the country fear that they will lose their friends and family as a result of Trump’s presidency.

For many, today is a day of acceptance. Regardless of who one’s first choice for president would be we need to accept the fact that Donald Trump is our president. Katie Shelley, a high school student from Florida, says that although she supported Hillary she understands that “he will be our president, and the American people did choose him. We just have to respect him because he will be our leader.”

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