My Story

Holly Lloyd

I did My Story project on a day in the life before a game of the womens lacrosse team. Not a lot of people know what goes on pre and after games that we play at school and might find it interesting to see what we do. The life of athletes at Loyola are a lot different then people who do not play sports, and we have many places/things that we do that people may not know about in our every day lives. We do many specific things before our home games such as eat potbelly’s together, do each others hair, talk about film, and even just get excited.  I wanted to do My Story on this because it is a very big part of my college experience.

Advertising Sources

Holly, Megan, Sydney

  1. Behaviour., Ir, and Tse_Briefing_Phase_Advertising_Indust. Advertising Industry Overview Advertising and Marketing Communications Agencies (n.d.): n. pag. Web.

This is a general overview of the advertising and marketing communication industry and general information. It tells us possible job positions within the industry and a general overview of those as well.

2. Smith, Jacquelyn. “The Marketing And Advertising Jobs With The Best Future.” Forbes. Forbes Magazine, 13 Mar. 2013. Web. 12 Apr. 2017.

This article gives a list of jobs that are trending for people within the advertising industry, and can kind of give us an idea of what we would be getting into with this focus.

3. Lord, Bob. “Five Ways the Advertising Industry Is About to Transform.” Harvard Business Review. N.p., 07 Aug. 2014. Web. 12 Apr. 2017.

https://hbr.org/2013/11/five-ways-the-advertising-industry-is-about-to-transform

This article explains how the advertising industry is on the rise due to the uprise and changes in technology over the years.

4. “Marketing Degrees & Careers | How to Work in Marketing.” How to Become. N.p., n.d. Web. 12 Apr. 2017.

http://www.learnhowtobecome.org/finance-business-careers/advertising/

This article demonstrates what a career in advertising entails, what kind of schooling is necessary to go into the field of advertising, and the different career paths you can take to become and advertiser.

5. Gummesson, Evert. “The Marketing of Professional Services—An Organisational Dilemma.” (2007): 308-18. Www.emeraldgrouppublishing.com. Emeraldgrouppublishing, 2007. Web. 12 Apr. 2017.

http://www.emeraldgrouppublishing.com/products/backfiles/pdf/gummesson.pdf

This pdf article explains the structure of the profession.

 

 

Dan Bilzerian and Corinne Olympios

By Holly Lloyd

Although these two are people that not everybody has probably heard of, their social media presence holds a huge impact on teenagers and young adults of this century. The text book essay goes into great detail about the use of celebrities by specific companies, to reach out to specific communities and draw their attention toward their product/message. Companies pay and hire these people according to there social media presence. All celebrities have a different aspect and way that they reach out to specific communities and people. Other people for instance, like Dan Bilzerian, are not too concerned about the people they reach out to, yet are just putting their life on display. As they do this though, people who follow them still attempt in living a life like they do . Dan Bilzerian and Corinne Olympios are two people who reach out specifically to a very similar audience. Bilzerian is more putting his life on display, while Olympios uses her TV fame to now be a public figure and hired by companies to promote their products.

 

Bilzerian simply became popular because of his wealth, and how he lives the “perfect life” that anyone in the world may want to live. His life specifically reaches out to young men who aspire to live the life Bilzerian does. His posts simply explain the life he lives and make it easy to understand why anybody would want to live his life. He is known as one of the wealthiest people in the world, and is simply a celebrity because of his wealth and social media.IMG_1364.PNG.png

 

Bilzerian simply promotes the rich American life that anyone would aspire to have. Posting pictures in his rich house with tons of girls all over him make young men only dream to live like Bilzerian. He posts about “being able to do whatever he wants because he is rich. Guns, cars, girls, planes, champagne, what could be better? He talks about when he gets bored with his life, because he doesn’t work, that he just heads to somewhere else around the world because wherever he was at that time was not good enough.

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Although some people may think that Bilzerian is absurd, he showcases himself on social media purposely in that way. Bilzerian is so popular that he most recently even had a song written about him by T-Pain, with the most famous lyrics,

“I get 10 Brazilians like I’m Dan Bilzerian
Bitch I’m rich as f***, bitch I’m rich as f***
Them ho** can sick a duck, bit**** sick a duck
I can pull up on you with a million bucks
Bi*** I’m with the squad, we got a million trucks”

Very famous Corinne Olympios from the Bachelor, got immediately popular for her absurd performance on the show with crazy actions and hilarious comments. She basically got popular from her stupidity. Although this is why people like her, she embraces it and is making hundreds of thousands of dollars because of it. She advertises her own stupidity and comment from the show on her own instagram, and is interviewed by the most popular talk show hosts in the nation. She has been hired by a few companies to promote their products on her social media because of all of the attention that she has been generating by the young population of not only just teenage girls but adults and men as well. One of the most popular things talked about Corinne is how her hair was always perfectly curled. As you could guess, shortly after the show she was advertising for a hair product company. IMG_1366.PNG.png

She generates coupons for people that purchase the products that she promotes and is causing the young generation to quickly follow her and the things that she does. People love Corrine because of the way she carries herself and how she loves all of her fans and the people that loved watching her on the show. She has recently been interviewed by Michael Strahan, Ellen, Jimmy Fallon, and many others because she is causing this social uproar. IMG_1367.PNG.png

Over my time of following these celebrities, they have surprised me with all of the attention they cause. Between the two of them, there are 22,039,000 followers, and none of people who enjoy watching the lives of these two celebrities and public figures.

“Hero’s Journey” 2017 Kia Niro starring Melissa McCarthy #smarterway

This advertisement is a classic comedy starring very famous actress Melissa McCarthy. Using a series of hilarious events, Melissa travels in her Kia around the world in attempt to save the environment.

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The commercial starts out with Melissa driving in her car, and gets a notification that she should “save the whales.” The clip changes and Melissa is in the middle of the ocean on a speed boat, with water flying into her face, eyes, and hair, and she gets completely flung hundreds of feet into the air by a whale off her boat and hits the side of a cruise ship falling into the water. The commercial quickly clips the luxury Kia Niro driving up a mountain, in crisp navy blue, and then quickly switches again to McCarthy on the top of the tree hanging up a sign to “SAVE THE TREES”. We hear a crack, and the trees immediately fall and overlap a cliff where she Is flung off the tree and into a river. The commercial clips again to the Kia driving in the middle of the snowy winter, and then clips to Melissa on top of an ice glacier, placing a sign that says “Save the Ice Caps”. As she places the sign, the ice cap splits and Melissa falls right into the middle. The commercial goes through clipping the Kia driving through every season, and then a clip of Melissa saving the environment in every different scenario.

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At the end of the commercial, we hear a deep voice tell us that “it is hard to be an eco-warrior, but it is easy to drive one.” With this statement Kia is acknowledging that their Kia Nio is a very eco-friendly car. The Nio is an Eco Hybrid that attempts in saving the environment. In our society, people try to help the environment in the easiest of ways, and Kia is helping to explain that we do not have to travel around the world and visit the things that need to be saved, but even driving an eco-friendly car can make you a person who helps the environment. With the use of their #SmarterWay, they try to make people make the conscious switch to drive an eco-friendly vehicle.

Michael Sprague, the COO of Kia Motors America, tells us “The Niro blends great looks, real-world utility and outstanding fuel economy together in a way that consumers haven’t seen before, and these initial marketing elements focus on the fact that theres now ‘a smarter kind of crossover’ out there for consumers to discover”. Although Kia primarily focus’ on how consumers can benefit the society, there are other aspects to the Kia that benefit the consumer as well. The Kia Niro recently set a Guinness World Record for the lowest fuel consumption while driving across the U.S. from coast to coast.

Kia has an extensive history of utilizing famous actors and actresses in their advertisements in order to grab the attention of their popular customers. Throughout a series of super bowl adds they have continued to become more successful over the years.

Sources:

  1. http://www.adweek.com/brand-marketing/melissa-mccarthy-will-star-kias-60-second-super-bowl-ad-niro-hybrid-175619/
  2. http://www.adweek.com/brand-marketing/theres-story-behind-christopher-walkens-fancy-sock-kia-commercial-169477/
  3. http://www.adweek.com/brand-marketing/melissa-mccarthy-will-star-kias-60-second-super-bowl-ad-niro-hybrid-175619/