Insta 2.0

Kate Mazza, Julia Mulry, Regina McCormick, Hari Roth

Instagram is a mobile photo-sharing application and service that allows users to share pictures and videos either publicly or privately on the service.  Instagram was released in 2010 for iOS users, and then for all smartphone devices in 2012.  What started out as a simple application has turned into a multimillion dollar Facebook-owned business that has taken over social media.  With 600 million actively monthly users, Instagram is one of the most well-used platforms.  Adding features such as editing tools and filters allows people to alter their image into the way they wish to see themselves.  By adding features such as Instagram stories, users can post quick snapshots that last for the day, rather than a permanent picture.  Boomerang, which takes a burst of photos and stitches them together into a high-quality mini video that plays forward and backward, recently became an added feature of Instagram.  All of these evolutionary features have provided growth for the company and allowed for Instagram’s high relevancy in the social media world. 

Web 2.0 is defined as technologies that require very little technological expertise. They allow users to create accounts and actively use social media and technology more than other medias. Instagram is a perfect example of a Web 2.0 platform. The article proves Web 2.0 is different from other media because it is solely generated by users, in contrast to print and broadcasted media. Instagram is a form of media that relies on users to generate content and growth. It is similar to platforms such as LinkedIn and Twitter; however, in the past several years, its growth has been profound. For example, celebrities are able to send out information or get publicity without having to go through broadcasting media. It allows them to have a more personal relationship with fans and confirm information that is truthful. Web 2.0 is changing the face of communication and is a fast, easy way to post content.

In Instagram’s expansion as a Web 2.0 technology, it has allowed users to use features similar to other platforms like Facebook and Snapchat. Recently Insta has added features such as Instagram live videos and Insta stories. These features allow users to speedily share social statuses and information to followers. Instagram has made it easily accessible to share information.


The forces that drove the early innovation of Instagram was the need for a quick and easy photo sharing app that enhanced photos and made a large amount of them readily available. With the growth of general social media at the time of its inception as well as smartphones people were looking for an outlet to share what they have seen and done. Instagram has evolved greatly over the years; starting as an app with a few hundred users called Burbn that would become Instagram in the October of 2010. It was only available on Apple devices at first but eventually became accessible to Android users in 2012 once there was more demand. The app was free but needed to make money somehow and as a result the market and profit of Instagram drastically grew when they introduced ads to the platform in 2013 after being bought by Facebook in 2012 for $1 billion. The app is continually growing and expanding as they are making more and more profit and have 600 million monthly users. One of the only regulatory forces involved with Instagram is the FTC which covers multiple facets of advertising; including making sure that ads from celebrities are clearly marked as ads so that are not deceiving by any means.

The mediums that preceded Instagram in terms of form and content were older forms of social media such as MySpace, Facebook, and Twitter, all of which were used years ago but are not as popular as they are today. The early adapters were not anyone in particular as the app was put on the Apple App Store for all iPhone users to use. However, many of the early users were users of other forms of social media that were popular at the time. Because of all the new users the app has undoubtedly grown in many ways. This includes socially, economically, and culturally. Economically the app has grown vastly with large amount of profit now being made after ads were introduced in 2012. Some users from the app now also benefit economically as they can upload paid posts. In addition the app has grown socially and culturally as the name “Instagram” is known by people all over the world of all ages and backgrounds. The app is very popular having over 600 million monthly users as it is one of the most popular forms of social media today. In conclusion, Instagram is a very popular web 2.0 technology that has greatly advanced in many different ways.

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