Live Streamed Media on Twitter

Megan Fitzgerald, Sydney Comber, and Chris Piterski

Over the past few years, the rise of Twitter has become a media platform for live streaming large public events. The use of Twitter has replaced the ordinary media such as television or even other media platforms. The instantaneous ability to view such important events has become a revolutionary new way to view such important events at the tip of your fingers. Whether you are on the go, or in your house, access through social media has become a whole lot easier. One event live streamed on Twitter, in particular, was the Clinton Vs. Trump debate on Nov 30th.  The live twitter debate also led to the rise of tweets about Hilary and Trump.

This ability to live stream on Twitter has extended such events to the younger generations. The millennials have become more involved in the discussion of political events due to the rise of such public events being showcased on social media. It has opened a new window for teens to discuss amongst themselves, as well as older generations more than ever.

Even though the aspect of live streaming are still in the early stages, advertisers expect this industry to experience rapid growth in the upcoming years. Streaming videos account for over two-thirds of all internet traffic and the share is expected to rise to 82% in the year 2020 (according to Cisco’s June 2016 Visual Networking Index Report).  Twitter incorporated the live stream because they too want to keep up with the rest of the social media platforms and also the total daily digital video consumption of a U.S adult is expected to reach 72 minutes in 2017(this includes all other digital devices).  Because viewers can broadcast videos directly from the app, they made it easier to share live videos, which can also be shared again in the form of a tweet.

If Twitter increases the number of people who share live videos, it would have a large impact on the user engagement levels.  Twitter reported that 3.2 million people watched the second presidential debate broadcasted live on twitter, a 30 percent increase from the first debate.  According to the company, 75% of the audience was under the age of 35.  The live stream debates led to record amounts of chatter on both the Twitter and Facebook media platforms.

The increase in the use of Twitter over the past few years has transformed the way people communicate in our society. According to recent research, Twitters gives society power to communicate about relevant issues happening around the world, and more importantly impacts how we take action about these issues. We are able to see thoughts and opinions from a wide variety of influential individuals who have had a profound effect on their followers. From people such as Justin Bieber to Donald Trump, the ability to view tweets of such influential people has impacted how opinions of many people. Another impact that Twitter has on society is the ability to spread information about a campaign through hashtags. For example, the #MealForAMeal campaign helped spread awareness and raise money for world hunger. Campaigns such these have the ability to get a flow of information out in a very short amount of time. It allows users to have real time conversations with people that have similar interests, and allows you to voice your own opinion to be heard. Twitters “microblogging” ability has become a new way for society to communicate and spread information and is slowly transforming the world.

Live streaming events has been in existence for as long as the 90’s, but now with new technology, such as cell phones, it is easier to view and much more popular. There are many applications specifically for the use of live streaming, such as Livestream, which was used to show live corporate and music events, and today is now used by professional journalists. On the other hand, many popular social media sites have incorporated live streaming into their daily use. Today, Twitter uses live streaming to let people around the world view major events. For example, the Presidential debates, and the inauguration were live streamed on Twitter and many other websites, such as CNN.

Live streaming media on the internet has become a new way for people to view things for free or less than cable companies charge.  Personally, I do not even watch TV anymore, I either watch Netflix or stream things from my laptop to my TV via Apple TV or Chromecast. Recent data from a media research firm, SymphonyAM, shows most millennials are turning more to streaming service Hulu than any other source of non-live or DVR viewing — more even than Netflix and Amazon Prime for network shows. The TV industry has taken huge losses and had been hit pretty bad because of these new mediums.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s